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I am 29 and have two University Diploma (both in Sociology: one from Moscow and one from Germany) - both thesis were related to marketing and market research. During my studies I also worked on a free-lancer base as a Marketing research Project Manager for several international companies. Since 3 years I am working as an eLearning consultant in a well known international consulting company (big 5). I would like to change my career path and "come back" to marketing. Would you recommend me to join your MBA program to achieve this goal and why? Would it be easy to find a marketing job after finishing your BSchool given my working experience?
Dear Sirs,

I am 29 and have two University Diploma (both in Sociology: one from Moscow and one from Germany) - both thesis were related to marketing and market research. During my studies I also worked on a free-lancer base as a Marketing research Project Manager for several international companies. Since 3 years I am working as an eLearning consultant in a well known international consulting company (big 5). I would like to change my career path and "come back" to marketing. Would you recommend me to join your MBA program to achieve this goal and why? Would it be easy to find a marketing job after finishing your BSchool given my working experience?

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Thank you,
Anastasia

Answer from Warwick Business School:

Dear Anastasia

Thanks for your enquiry. The Warwick MBA is a general management programme, which will allow you to develop key skills in finance, operations, human resource management, strategic planning and information management. There are a number of marketing modules available - Market Analysis, International Marketing and Marketing Strategy - but you will study these alongside a wider range of subjects. You may therefore find that you would prefer a programme which is more marketing based. The decision depends really on what you are looking for from an MBA programme.

Our experience has shown us that students who are undertaking the MBA in order to change their career, rather than to stay within the same field, usually find it more difficult to find suitable employment after their studies. However, you clearly have good work experience within marketing, and so I would imagine you would be in a relatively strong position when seeking employment.

I hope that this helps you with your decisions. If you would like more information about the Warwick MBA, please visit www.wbs.ac.uk/mba.

Regards

Rachel Killian
MBA Marketing and Recruitment Manager

Answer from Cambridge:

Thanks for your email,

The first thing I will say is that it is difficult to provide carreers advice with such a short profile of you.

Having said that, our MBA would certainly allow you to come back to marketing. Ours is a 1 year programme working intensively. Consulting projects, electives and the final individual project will allow you to take a strong marketing focus. The first consulting project is with the small bio/high tech start ups in the Cambridge area. Most are around Marketing as the companies are all start ups. The second project will allow a marketing focus too. Electives cover e-marketing and international marketing . You can take any focus you want within the individual project.

Hope that helps

Louise

Answer from Said Business School:

Dear Anastasia,

Thank you for your e-mail. I can confirm that the Oxford MBA is a one year full-time, very intensive and challenging course, which starts in October of each year. The University of Oxford, Said Business School Oxford MBA is a very general course with a strong entrepreneurial and financial side. We do not offer specialisation on any subject, however the students have the choice of four electives in the third term of the programme.

Please refer to our website www.sbs.ox.ac.uk for further details of the Oxford MBA course. You will find the core subjects taught and examples of electives offered this year. You may also wish to find out more about our MBA Programme at one of our Open Events or Overseas Events - please see venues/dates on our website and you may book online if convenient.

You are very welcome to contact our Careers Department; please contact lorena.lucio@sbs.ox.ac.uk and Lorena will help to answer any questions you may have.

Yours sincerely

Ginny Madeley
MBA Admissions Assistant

Answer from Manchester Business School:

Dear Anastasia

Many thanks for your query. Based on the information you have provided you already appear to have rich experience. If you are feeling uncertain about your career change, an MBA could be the ideal way to support and facilitate your career transition. An MBA is directed at enhancing your business skills and experiences. At Manchester Business School we have excellent faculty in the areas of marketing and brand management. MBS can help you develop your network of contacts by assisting you to reach out to MBS alumni locate globally. Developing your business network will give you access to more and often better job opportunities.

If you have any queries please do not hesitate to contact me

Regards

Amanda Powell
Career Management Officer

Answer from Cranfield:

Dear Anastasia

One of the Cranfield MBAs strengths is in marketing. Our Professor of Marketing Strategy is Malcolm McDonald, author of many publications including:

Marketing Plans - how to prepare them; how to use them,
Market Segmentation: a step-by-step approach to creating profitable segments, Creating Powerful Brands, and
Key Account Management

If you wish to pursue a career in marketing you can gain exemption from all but two of the final examinations of the Chartered Institute of Marketing's (CIM) diploma, by taking selected electives during the second part of the MBA programme.

You would probably be able to get a job in marketing at the end of the programme, but probably not at the same level of seniority as fellow students with more experience in marketing.

Maureen Williams (Mrs)
Senior Marketing Executive

Dieser Artikel ist erschienen am 20.11.2002