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Matching candidates with the right business school

Nunzio Quacquarelli, QS Quacquarelli Symonds Ltd, London
The MBA is now the world?s most popular postgraduate qualification, yet many believe that MBA applicant decision making is still quite primitive. Rose Martinelli, Admissions Director at The Wharton School, one of the world?s best known business school?s, believes ?there is still a real need for MBA candidates to be better able to differentiate between business schools, in a meaningful way.
The MBA is now the world?s most popular postgraduate qualification, yet many believe that MBA applicant decision making is still quite primitive. Rose Martinelli, Admissions Director at The Wharton School, one of the world?s best known business school?s, believes ?there is still a real need for MBA candidates to be better able to differentiate between business schools, in a meaningful way. Too many candidates are making decisions on incomplete information, or following the herd.?David Lampe, Director of Marketing at Harvard Business School agrees, ?the reality is that students have a wide range of interests, abilities, and ambitions and, at the same time, business schools have a wide range of strengths and approaches to business education. What matters most ? both to students and to b-schools ? is the match.?

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New Tools to help a better MatchNow, both GMAC and TopMBA.com, two of the world?s leading specialist information suppliers in the MBA arena, have developed new tools to allow candidates to conduct much more rigorous school searches, enabling better matches.GMAC (www.mba.com) has developed MBA Pathfinder. This is effectively a multi-stage search tool, which allows candidates to successively narrow down their selection by adding search criteria. It is highly effective in providing hard statistics on programmes, especially in the US.TopMBA Scorecard (www.topmba.com/scorecard ) ? has been developed based on the results of our MBA applicant survey, to allow candidates to match schools based on different permutations of criteria. In addition to multiple search criteria on 200 different MBA programmes in 20 countries, TopMBA Scorecard allows candidates to weight criteria to generate matches on the:
- Full-Time** MBA scorecard (matches against relative placement results, faculty strength, student profile, reputation with employers, scholarship availability). Distance learning, Part-time and executive MBA scorecards will be available in 2005.
- Specialisations scorecard (matches against strength in ten distinct fields, as recognised by a sample of global employers: international management, finance, marketing, entrepreneurship, e-commerce, operations management, information management, strategy, leadership, corporate social responsibility)
- Return on Investment Scorecard (matches a candidates current salary, intended destination and industry of choice, with school placement results. Whatever the information sources and tools used to create a match with schools, candidates are also advised not to overlook personal fit. Different schools have different personalities and styles. So, which ever short list is drawn up, the final choice should come down to: have you been accepted and do you like the people!
Dieser Artikel ist erschienen am 01.10.2004