Das Portal von Handelsblatt und WirtschaftsWoche

Elizabeth Tsehai

Founder and President
E.T. Communication LLC
Washington DC, USA
Elizabeth Tsehai
Founder and President
E.T. Communication LLC
Washington DC, USA
>> see profile
1. What does it mean to you to have been selected as a "Global Leader for Tomorrow"?

It means an opportunity to use my knowledge and resources to make a difference in this world. And it means an opportunity to acquaint people with the Africa of my dreams.

Die besten Jobs von allen


2. You have been selected by the World Economic Forum for what you have already done in your life, "holding positions of considerable power, influence and responsability". What are the 3-5 things you are most proud of?

I am most proud of launching my firm in the face of conventional wisdom, which viewed communications as a luxury Africa could ill afford. This changed when powerful voices joined the debate. In September 2000, Time magazine posted an online interview with President Mbeki. His International Investment Advisory Council, comprising some of the world's leading business minds, had recently met for the first time. President Mbeki noted that the Council "?has put the issue of communications at the top of the agenda because the image of South Africa? is not a reflection of the truth." If this is true for the most sophisticated economy in Africa, one can imagine that it is even more true for the rest of the continent.

3. The World Economic Forum is "committed to improving improve the state of the world". You will participate in shaping tomorrow's world. What impact would you like to have?

I plan to play an active role in changing the way Africa is viewed - by the rest of the world and by Africans themselves. Thomas Friedman of The New York Times wrote a series of columns from Accra in May 2001. He described how one student at the University of Ghana asked him: "Will the world have empathy for us?" "No," Friedman replied, "the world will have no empathy for you, but that's not what you want anyway? You want to create a sense of opportunity here that will attract wealthy Ghanaians to bring their money back home and create jobs."

This issue takes on a renewed urgency when one considers that 37% of Africa's private wealth is held outside the continent

4. The World Economic Forum is also a forum to discuss the present state of the world economy. What is the analysis you would give?

Being raised in comfort in a country ravaged by war and famine gave me a visceral feel for the gulf separating those who have from those who do not. My mother, a social worker, helped make sick children whole. My father, a military surgeon, helped save the lives of wounded soldiers. But such dedication is overwhelmed by the immensity of need. The global economy must be made to work to the benefit of far greater numbers of people, lest that gulf come to swallow the world whole


Elizabeth Tsehai
Founder and President
E.T. Communication LLC
Washington DC, USA

Nationality: USA

Born: 1967

Professional Profile: Advertising and marketing firm focused on Africa. Its goal is to raise positive awareness by highlighting in creative and memorable ways the best of Africa. It is developing an initiative called "Talking Up Africa" which, as a first step, will showcase African business success in a book profiling entrepreneurs

Personal Profile: BA in International Relations, Georgetown University; MA in African Studies, Johns Hopkins School of Advanced International Studies. Founder and President, E.T. Communications

Dieser Artikel ist erschienen am 31.01.2002